When to use it: A lead went quiet 4-8 weeks ago. You want to re-open the conversation without sounding desperate or like you’re just checking in.
Write a re-engagement email to a real estate prospect who went quiet [X weeks] ago after [last interaction: e.g., "viewing two properties" / "requesting information" / "receiving a proposal"].
What I know about them:
- Their original requirement: [Property type, budget, location]
- Why they may have gone cold: [Your best guess: e.g., "not ready to commit," "found nothing suitable," "personal circumstances changed"]
The hook for re-engagement: [A genuine reason to reach out — a new listing, a price change, a market development, a piece of useful information they'd care about]
Write an email that:
- Opens with the hook, not with "I'm just checking in"
- Is under 150 words
- Has no pressure, no urgency fake-outs ("properties are moving fast!")
- Ends with an easy, optional response invitation
- Sounds like it was written by a person, not a CRM sequence
Prompt 6: Explaining a Price Reduction to a Seller
When to use it: Possibly the most uncomfortable conversation in real estate. This prompt helps you structure a message that’s honest and direct without damaging the relationship.
I need to recommend a price reduction to a seller. Help me write an email that makes this recommendation professionally and clearly.
Context:
- Property type and location: [Details]
- Current asking price: [Amount]
- Recommended new price: [Amount]
- How long it's been on the market: [X weeks/months]
- Market evidence supporting the reduction: [Comparable sales, enquiry volume drop, viewer feedback]
- Seller's emotional attachment level: [High / Medium / Low]
Write a 250-300 word email that:
- Opens with market data, not apology
- Presents the reduction as a strategic decision, not a failure
- Gives 2-3 specific pieces of evidence
- States the recommended price clearly and explains the reasoning in one sentence
- Ends by requesting a call to discuss
- Tone: respectful, confident, and direct — like a trusted advisor giving honest counsel
Market Analysis and Research Prompts
Claude Opus 4 doesn’t have live internet access by default, so I always feed it the raw data I’ve gathered and ask it to structure and interpret — rather than asking it to find data it can’t access. This distinction matters enormously for accuracy.
Prompt 7: Converting Raw Data into a Client-Ready Market Report
When to use it: You have numbers from portals or local agencies and need to turn them into something a client can actually read and act on.
I am a real estate consultant preparing a market update for clients. I have collected the following raw data from the [specific area] property market:
[Paste your raw data here — price per sqm, transaction volumes, days on market, inventory levels, etc.]
Turn this into a 400-word market update report with:
- An opening summary sentence that gives the headline finding in plain language
- Three short sections: Current Conditions / Price Trends / What This Means for Buyers (or Sellers — specify which)
- One concrete recommendation based on the data
- Tone: clear and authoritative, written for a non-specialist audience
- No jargon. If you must use a technical term, explain it in one clause immediately after
- Do not invent or extrapolate data I haven't provided. If the data is incomplete, flag the gap explicitly.
Prompt 8: Competitive Property Analysis
When to use it: Before pricing a new listing, you want a structured comparison of what’s already on the market.
Analyze the following competing properties and help me position my listing correctly.
My property:
[Describe in detail — size, location, condition, features, asking price]
Competing properties currently on the market:
Property A: [Details + asking price]
Property B: [Details + asking price]
Property C: [Details + asking price]
For each competitor, identify:
1. Its strongest advantage over my property
2. Its weakest point compared to my property
3. The buyer type it's most suited to
Then give me:
- A recommended price range for my property with a one-paragraph justification
- Two specific features of my property I should emphasize to differentiate from these competitors
- One honest weakness I need to manage in my marketing
Format: Use a simple table for the competitor analysis, then paragraphs for the recommendations.
Prompt 9: Investment Return Summary for a Buyer
When to use it: A buyer is evaluating a property as an investment and wants to understand potential returns. This prompt structures the analysis clearly without making promises you can’t back up.
Write a structured investment summary for a real estate buyer evaluating the following property as a rental investment.
Property details: [price, type, location, size, condition]
Estimated annual rental income: [Amount — short-term / long-term / both]
Estimated annual costs: [property taxes, management fees, maintenance estimate, insurance]
Purchase costs: [taxes, notary, legal fees — as percentage or amount]
Calculate and present:
- Gross rental yield
- Net rental yield (after costs)
- Simple payback period
Format this as a clean summary a non-financial buyer can understand. Include a one-paragraph disclaimer that makes clear these are projections based on provided estimates, not guarantees. Do not use financial jargon without explaining it.
Important: Flag any calculation where the input data I've provided seems incomplete or where a key assumption is being made.
Social Media and Content Creation Prompts
I post four times a week across Instagram and LinkedIn. Without a content system, that would eat my mornings. These prompts cut my social content time from about 3 hours a week to under 45 minutes.
Prompt 10: LinkedIn Post from a Real Estate Insight
When to use it: You’ve noticed something in the market or had an experience worth sharing. This turns a rough observation into a post that positions you as a credible local expert.
Write a LinkedIn post for a solo real estate consultant based in [location].
The insight or observation I want to share: [Write 2-5 sentences in your own words about what you've noticed, experienced, or learned this week]
Target reader: [e.g., international buyers considering property in Madeira / expat investors / people relocating from Northern Europe]
Post specifications:
- 180-250 words
- Start with a one-sentence hook that is a specific observation or counterintuitive fact — NOT a question
- 2-3 short paragraphs
- End with a genuine takeaway or recommendation, not a sales pitch
- No hashtag spam. Maximum 3 relevant hashtags at the end.
- Tone: Knowledgeable local expert, not a corporate brand voice. Direct, personal, occasionally self-deprecating.
Prompt 11: Instagram Caption for a Property Listing
When to use it: You’re posting a new listing and need a caption that stops the scroll without reading like an ad.
Write an Instagram caption for a real estate listing with these details:
[Property type, location, key features, price if you want to include it]
The first photo in the carousel shows: [describe what's visible in the image]
Target audience on Instagram: [describe your follower base — e.g., lifestyle-focused expats and buyers interested in Madeira]
Caption requirements:
- Under 150 words
- First line must be compelling enough to make someone tap "more" — no property specs in the first line
- Tell a brief story or paint a picture of the lifestyle, not just the features
- Include one specific detail that makes this property memorable
- End with a clear action (DM for details / link in bio for full listing)
- 4-6 relevant hashtags only, placed after the main text
When to use it: Planning your content at the start of each week instead of scrambling daily.
Create a 5-post social media content plan for a solo real estate consultant in [location] for the week of [date].
My current listings: [Brief list]
Recent market news or local developments worth mentioning: [Add anything relevant]
My content pillars: [e.g., local market insights, property showcases, expat lifestyle, behind-the-scenes consulting work]
For each of the 5 posts, provide:
1. Platform (LinkedIn or Instagram)
2. Content pillar it belongs to
3. One-sentence description of the post angle
4. Draft hook line (the first sentence)
5. Suggested visual (describe what photo or graphic would work)
Do not write full posts for each — just the planning layer. I'll expand each one separately.
Mix the content types: don't give me 5 property showcases. Variety is essential.
Advanced Reasoning and Strategy Prompts
These prompts use Claude Opus 4’s actual reasoning capability rather than just its writing ability. They’re where I get the most value per minute spent — especially for decisions I’d previously have to think through alone or call a colleague about.
Prompt 13: Diagnosing Why a Listing Isn’t Selling
When to use it: A listing has been on the market longer than expected with low conversion. You need a structured diagnosis before going back to the seller.
Act as a senior real estate consultant reviewing a listing that isn't performing. I'll give you all the data and I want a structured diagnosis.
Listing details: [property description, price, location]
Time on market: [X weeks/months]
Enquiry volume: [X enquiries per week/month]
Number of viewings: [X total]
Offers received: [X — with amounts if relevant]
Viewer feedback summary: [What people have said when they didn't proceed]
Current marketing: [Where it's listed, quality of photos, description summary]
Comparable properties that have sold recently: [Details if available]
Based on this, diagnose the problem using this framework:
1. Is this a pricing problem, a marketing problem, or a product problem? (State which — don't hedge)
2. What is the most likely single root cause?
3. What is the one change most likely to move the needle?
4. What would you need to know to be more confident in this diagnosis?
Be direct. Give me a clear answer, not a list of possibilities.
Prompt 14: Preparing for a Difficult Client Conversation
When to use it: Before a call where you know the client is unhappy, unrealistic, or likely to push back on your recommendation.
Help me prepare for a difficult client conversation.
Situation: [Describe what's happening — e.g., seller wants to increase the price after 3 months with no offers]
My position: [What I believe is the right course of action and why]
The client's likely position: [What they want and their emotional state]
What I need to achieve in this conversation: [Your specific goal]
My relationship with this client: [New / Long-standing / Referred / Difficult history]
Give me:
1. Three likely objections they'll raise, with a brief suggested response to each
2. The one thing I should NOT say (and why)
3. The opening sentence I should use to set the right tone
4. A closing line that moves us toward a decision without forcing one
Keep this practical. I need to be ready for a real call, not a coaching session.
Prompt 15: Building a Lead Nurture Email Sequence
When to use it: A new lead has come in and you want a 4-email sequence spaced over 3-4 weeks to warm them up without being annoying.
Write a 4-email lead nurture sequence for a real estate prospect who just inquired about [property type] in [location].
What I know about this lead:
- How they found me: [source]
- What they asked about: [specific inquiry]
- Their stated timeline: [e.g., looking to buy within 6 months]
- Their apparent motivation: [relocation / investment / retirement / lifestyle]
Sequence structure:
- Email 1 (Day 1): Acknowledge their inquiry + deliver immediate value (a specific insight or local tip relevant to their search) + one clear next step
- Email 2 (Day 5): Share a relevant resource or market insight — not a sales pitch
- Email 3 (Day 12): A soft property suggestion or case study based on their profile
- Email 4 (Day 21): Re-engagement check-in with an easy yes/no question
For each email:
- Write the subject line
- Write the full email (under 200 words each)
- Note the primary goal of that email in one sentence
Tone throughout: helpful and human, not automated-feeling. These should read like they came from a person who remembers who they're writing to.
Prompt 16: Stress-Testing Your Own Business Decision
When to use it: You’re considering a business move — a pricing change, a new service, a partnership — and you want an honest outside perspective before committing.
I'm considering [describe business decision clearly].
My reasoning for doing this: [Your positive case]
My hesitations: [What's making you pause]
Context about my business: [1-2 sentences about your setup, client base, revenue model]
Play devil's advocate. Give me:
1. The three strongest arguments AGAINST this decision
2. The most likely way this goes wrong in the first 90 days
3. What I'd need to believe to be true for this to succeed
4. One question I haven't asked myself that I should
Do not validate my decision just because I'm leaning toward it. I need honest pushback.
Prompt 17: Writing a Testimonial Request That Gets Responses
When to use it: After closing a transaction successfully. Most consultants never ask — or ask badly. This prompt writes the request that actually gets a reply.
Write a testimonial request message to a client I recently helped [buy/sell] a property.
About this client: [Brief description — their situation, what we achieved together, any specifics about our relationship]
Where I want the testimonial: [Google / LinkedIn / My website — or all three]
What they specifically praised during our work together: [Things they said they were happy about]
Write a message that:
- Feels personal and references something specific from our transaction
- Explains briefly why their feedback helps (other people in the same situation as they were)
- Gives them a structure to follow (3 questions or prompts) so the blank page isn't daunting
- Is under 180 words
- Has a subject line
- Does NOT use the word "testimonial" — it feels transactional. Use "feedback" or "experience" instead.
Prompt 18: Creating a FAQ Page for Your Real Estate Website
When to use it: Building or refreshing the FAQ section of your website to address common buyer or seller questions and rank for long-tail search terms.
Write a FAQ section for a real estate consultant's website serving [your specific market and buyer profile].
The 10 most common questions I get from clients:
[List your actual questions — the ones people email or ask on the phone]
For each question:
- Write the question as a buyer or seller would actually ask it (not as a consultant would phrase it)
- Write a 60-90 word answer that is clear, honest, and helpful
- Where relevant, include a number or specific example to make the answer concrete
- Flag any question where the answer varies significantly based on circumstances — and note that variation
Tone: Knowledgeable and accessible. Like talking to a consultant who knows their market well and isn't trying to impress you with jargon.
Do not add questions I haven't listed. Work only from what I've provided.
Prompt 19: Refining a Prompt That Isn’t Working
When to use it: Meta-prompt. When an output from Claude isn’t what you needed, use this instead of just trying again with the same prompt.
I wrote a prompt and the output wasn't what I needed. Help me fix the prompt.
My original prompt:
[Paste your prompt here]
What the output was:
[Describe or paste what Claude produced]
What was wrong with it:
[Be specific — too long, wrong tone, wrong format, missing key element, too generic, etc.]
What I actually needed:
[Describe the ideal output in concrete terms]
Rewrite my prompt so it produces the output I actually need. Explain in 2-3 sentences what changes you made and why.
When to use it: You have multiple listings to write descriptions for and want consistency across all of them without losing the individual character of each property.
I need descriptions for [X] properties. Write all of them in one session, maintaining a consistent voice across all descriptions while making each one feel distinct.
House style rules that apply to ALL descriptions:
- 150-180 words per description
- Three-paragraph structure: lifestyle hook / property specifics / location and CTA
- Warm but direct tone — never gushing
- Banned words: stunning, breathtaking, nestled, boasting, unique opportunity, rare find
- End each description with the same CTA format: "Contact [My Name] to arrange a private viewing."
Property 1:
[Full details]
Property 2:
[Full details]
Property 3:
[Full details]
After writing all descriptions, flag any property where the details I provided were insufficient to write a distinctive description — I'll
Most people using Claude Opus 4 are getting maybe 40% of what it can actually do. I know this because I was one of them for the first two months. I'd paste in a vague request, get a generic response, and wonder why everyone kept calling this model exceptional. Then I started treating prompt writing as a skill worth actually developing — and the difference was immediate and measurable.
I run a solo real estate consulting business in Madeira. Every hour I spend wrestling with AI outputs is an hour I'm not spending with clients or closing deals. So I got systematic about it. I tested prompt structures across property descriptions, market analysis, client emails, social media content, and lead follow-up sequences. What follows is the swipe file I wish I'd had in January 2026 — 25 prompts that actually work, organized by the situations I use them in every week.
These aren't theoretical templates. Every single one has been used in my real business. Some I use daily. A few I tried once and rewrote completely. I'll tell you which is which.
Why Most Claude Opus 4 Prompts Fail (And What to Do Instead)
Claude Opus 4 is a reasoning model. It doesn't just pattern-match to produce likely-sounding text — it actually works through problems. That means the way you frame a request changes the entire character of what comes back. Vague prompt in, vague output out. But specific, structured prompt in, and Opus 4 will think in a way that genuinely surprises you.
Role + context before the task. Tell Claude who it's being, what situation you're in, and what constraints exist — before you give the actual instruction.
Output format specified explicitly. "Write me a description" produces whatever Claude thinks a description looks like. "Write me a 150-word property description in three paragraphs, ending with a specific call to action" produces something you can actually use.
Tone and audience named directly. "Professional" means nothing. "Written for a 45-year-old British expat who is semi-retired and values quiet, authenticity, and ease of lifestyle" means everything.
Keep those three principles in mind as you read through the prompts below. They explain why each one is structured the way it is.
Property Listing and Real Estate Content Prompts
This is where I spend the most time. A compelling listing description is the difference between a property sitting for 90 days and getting calls in the first week. Claude Opus 4 handles this category better than any other tool I've tested — including dedicated real estate copywriting tools that cost three times as much per month.
Prompt 1: The Complete Listing Description
When to use it: You have raw property details (bedrooms, size, features) and need a polished listing description fast.
You are an experienced real estate copywriter specializing in luxury and lifestyle properties in Southern Europe.
I need a property listing description for the following property. The target buyer is [describe buyer: e.g., "a Northern European expat couple, 40s-50s, looking for a permanent residence or retirement home in a warm climate"].
Property details:
- Type: [e.g., villa, apartment, townhouse]
- Location: [specific area or neighborhood]
- Size: [square meters or square feet]
- Bedrooms/bathrooms: [X bed / X bath]
- Key features: [list 5-8 specific features]
- Unique selling point: [what makes this property genuinely different]
- Price: [optional — include if you want it mentioned]
Write a listing description with these exact specifications:
- 180-220 words total
- Three paragraphs: (1) emotional hook that establishes lifestyle, (2) property specifics and standout features, (3) location context and call to action
- Tone: warm and aspirational, not salesy or hyperbolic
- Do not use the words "stunning," "breathtaking," "nestled," or "boasting"
- End with a direct invitation to schedule a viewing
Prompt 2: The Angle Finder (for Difficult Properties)
When to use it: The property has obvious weaknesses — small size, awkward layout, noisy location — and you need to find the genuine selling angle without being dishonest.
I'm a real estate consultant and I have a property that's challenging to market. Here are its actual characteristics, including the drawbacks:
[List all property details, including honest negatives]
My target buyer profile: [describe in detail]
Do NOT sugarcoat the negatives or pretend they don't exist. Instead:
1. Identify which buyer type this property is actually perfect for (be specific)
2. Reframe each weakness as a feature for that specific buyer
3. Write one punchy positioning sentence (under 20 words) that I can use as a headline
4. Write three distinct marketing angles I could test for this property
Be direct. If this property won't appeal to my stated target buyer, tell me that and suggest who it would appeal to instead.
Prompt 3: SEO-Optimized Property Area Guide
When to use it: Building out neighborhood or area content for your website that ranks for location-specific searches.
Write a 600-word area guide for [specific neighborhood or town] in [country/region] aimed at international buyers considering relocation.
Structure it exactly like this:
- H2: Why [Area Name] Attracts International Buyers
- H2: Daily Life and Practicalities
- H2: Property Types and Price Ranges in [Area Name]
- H2: Who [Area Name] Is Best Suited For
Tone: Informative and honest. If there are drawbacks (traffic, seasonal crowds, lack of amenities), mention them briefly — this builds trust.
Include these specific details I'm providing: [add your local knowledge here]
Do not use filler phrases like "nestled in the heart of" or "a hidden gem." Write like a knowledgeable local, not a tourist brochure.
Client Communication and Email Prompts
Follow-up emails are where deals die quietly. Either you say too much and overwhelm the client, or you say too little and they drift away. These prompts handle the most common scenarios I face every week.
Prompt 4: The Warm Follow-Up After a Viewing
When to use it: Within 24 hours of showing a property, to keep momentum without applying pressure.
Write a follow-up email from a real estate consultant to a client who viewed a property yesterday.
Context:
- Client name: [Name]
- Property they viewed: [Brief description]
- Their apparent level of interest: [Hot / Warm / Uncertain — choose one]
- Main concerns they raised during the viewing: [List 1-3 specific concerns]
- One thing they genuinely liked: [Specific detail they reacted positively to]
- Next step I want them to take: [e.g., second viewing, make an offer, review the legal pack]
Write the email with:
- Subject line included
- Under 200 words total
- Acknowledge one specific thing from the viewing (this shows I was listening)
- Address one concern briefly without overselling
- One clear, low-pressure next step
- Tone: friendly and direct, like a trusted advisor, not a salesperson
Prompt 5: Re-Engaging a Cold Lead
Prompt 5: Re-Engaging a Cold Lead
When to use it: A lead went quiet 4-8 weeks ago. You want to re-open the conversation without sounding desperate or like you're just checking in.
Write a re-engagement email to a real estate prospect who went quiet [X weeks] ago after [last interaction: e.g., "viewing two properties" / "requesting information" / "receiving a proposal"].
What I know about them:
- Their original requirement: [Property type, budget, location]
- Why they may have gone cold: [Your best guess: e.g., "not ready to commit," "found nothing suitable," "personal circumstances changed"]
The hook for re-engagement: [A genuine reason to reach out — a new listing, a price change, a market development, a piece of useful information they'd care about]
Write an email that:
- Opens with the hook, not with "I'm just checking in"
- Is under 150 words
- Has no pressure, no urgency fake-outs ("properties are moving fast!")
- Ends with an easy, optional response invitation
- Sounds like it was written by a person, not a CRM sequence
Prompt 6: Explaining a Price Reduction to a Seller
When to use it: Possibly the most uncomfortable conversation in real estate. This prompt helps you structure a message that's honest and direct without damaging the relationship.
I need to recommend a price reduction to a seller. Help me write an email that makes this recommendation professionally and clearly.
Context:
- Property type and location: [Details]
- Current asking price: [Amount]
- Recommended new price: [Amount]
- How long it's been on the market: [X weeks/months]
- Market evidence supporting the reduction: [Comparable sales, enquiry volume drop, viewer feedback]
- Seller's emotional attachment level: [High / Medium / Low]
Write a 250-300 word email that:
- Opens with market data, not apology
- Presents the reduction as a strategic decision, not a failure
- Gives 2-3 specific pieces of evidence
- States the recommended price clearly and explains the reasoning in one sentence
- Ends by requesting a call to discuss
- Tone: respectful, confident, and direct — like a trusted advisor giving honest counsel
Market Analysis and Research Prompts
Claude Opus 4 doesn't have live internet access by default, so I always feed it the raw data I've gathered and ask it to structure and interpret — rather than asking it to find data it can't access. This distinction matters enormously for accuracy.
Prompt 7: Converting Raw Data into a Client-Ready Market Report
When to use it: You have numbers from portals or local agencies and need to turn them into something a client can actually read and act on.
I am a real estate consultant preparing a market update for clients. I have collected the following raw data from the [specific area] property market:
[Paste your raw data here — price per sqm, transaction volumes, days on market, inventory levels, etc.]
Turn this into a 400-word market update report with:
- An opening summary sentence that gives the headline finding in plain language
- Three short sections: Current Conditions / Price Trends / What This Means for Buyers (or Sellers — specify which)
- One concrete recommendation based on the data
- Tone: clear and authoritative, written for a non-specialist audience
- No jargon. If you must use a technical term, explain it in one clause immediately after
- Do not invent or extrapolate data I haven't provided. If the data is incomplete, flag the gap explicitly.
Prompt 8: Competitive Property Analysis
When to use it: Before pricing a new listing, you want a structured comparison of what's already on the market.
Analyze the following competing properties and help me position my listing correctly.
My property:
[Describe in detail — size, location, condition, features, asking price]
Competing properties currently on the market:
Property A: [Details + asking price]
Property B: [Details + asking price]
Property C: [Details + asking price]
For each competitor, identify:
1. Its strongest advantage over my property
2. Its weakest point compared to my property
3. The buyer type it's most suited to
Then give me:
- A recommended price range for my property with a one-paragraph justification
- Two specific features of my property I should emphasize to differentiate from these competitors
- One honest weakness I need to manage in my marketing
Format: Use a simple table for the competitor analysis, then paragraphs for the recommendations.
Prompt 9: Investment Return Summary for a Buyer
When to use it: A buyer is evaluating a property as an investment and wants to understand potential returns. This prompt structures the analysis clearly without making promises you can't back up.
Write a structured investment summary for a real estate buyer evaluating the following property as a rental investment.
Property details: [price, type, location, size, condition]
Estimated annual rental income: [Amount — short-term / long-term / both]
Estimated annual costs: [property taxes, management fees, maintenance estimate, insurance]
Purchase costs: [taxes, notary, legal fees — as percentage or amount]
Calculate and present:
- Gross rental yield
- Net rental yield (after costs)
- Simple payback period
Format this as a clean summary a non-financial buyer can understand. Include a one-paragraph disclaimer that makes clear these are projections based on provided estimates, not guarantees. Do not use financial jargon without explaining it.
Important: Flag any calculation where the input data I've provided seems incomplete or where a key assumption is being made.
Social Media and Content Creation Prompts
I post four times a week across Instagram and LinkedIn. Without a content system, that would eat my mornings. These prompts cut my social content time from about 3 hours a week to under 45 minutes.
Prompt 10: LinkedIn Post from a Real Estate Insight
When to use it: You've noticed something in the market or had an experience worth sharing. This turns a rough observation into a post that positions you as a credible local expert.
Write a LinkedIn post for a solo real estate consultant based in [location].
The insight or observation I want to share: [Write 2-5 sentences in your own words about what you've noticed, experienced, or learned this week]
Target reader: [e.g., international buyers considering property in Madeira / expat investors / people relocating from Northern Europe]
Post specifications:
- 180-250 words
- Start with a one-sentence hook that is a specific observation or counterintuitive fact — NOT a question
- 2-3 short paragraphs
- End with a genuine takeaway or recommendation, not a sales pitch
- No hashtag spam. Maximum 3 relevant hashtags at the end.
- Tone: Knowledgeable local expert, not a corporate brand voice. Direct, personal, occasionally self-deprecating.
Prompt 11: Instagram Caption for a Property Listing
When to use it: You're posting a new listing and need a caption that stops the scroll without reading like an ad.
Write an Instagram caption for a real estate listing with these details:
[Property type, location, key features, price if you want to include it]
The first photo in the carousel shows: [describe what's visible in the image]
Target audience on Instagram: [describe your follower base — e.g., lifestyle-focused expats and buyers interested in Madeira]
Caption requirements:
- Under 150 words
- First line must be compelling enough to make someone tap "more" — no property specs in the first line
- Tell a brief story or paint a picture of the lifestyle, not just the features
- Include one specific detail that makes this property memorable
- End with a clear action (DM for details / link in bio for full listing)
- 4-6 relevant hashtags only, placed after the main text
When to use it: Planning your content at the start of each week instead of scrambling daily.
Create a 5-post social media content plan for a solo real estate consultant in [location] for the week of [date].
My current listings: [Brief list]
Recent market news or local developments worth mentioning: [Add anything relevant]
My content pillars: [e.g., local market insights, property showcases, expat lifestyle, behind-the-scenes consulting work]
For each of the 5 posts, provide:
1. Platform (LinkedIn or Instagram)
2. Content pillar it belongs to
3. One-sentence description of the post angle
4. Draft hook line (the first sentence)
5. Suggested visual (describe what photo or graphic would work)
Do not write full posts for each — just the planning layer. I'll expand each one separately.
Mix the content types: don't give me 5 property showcases. Variety is essential.
Advanced Reasoning and Strategy Prompts
These prompts use Claude Opus 4's actual reasoning capability rather than just its writing ability. They're where I get the most value per minute spent — especially for decisions I'd previously have to think through alone or call a colleague about.
Prompt 13: Diagnosing Why a Listing Isn't Selling
When to use it: A listing has been on the market longer than expected with low conversion. You need a structured diagnosis before going back to the seller.
Act as a senior real estate consultant reviewing a listing that isn't performing. I'll give you all the data and I want a structured diagnosis.
Listing details: [property description, price, location]
Time on market: [X weeks/months]
Enquiry volume: [X enquiries per week/month]
Number of viewings: [X total]
Offers received: [X — with amounts if relevant]
Viewer feedback summary: [What people have said when they didn't proceed]
Current marketing: [Where it's listed, quality of photos, description summary]
Comparable properties that have sold recently: [Details if available]
Based on this, diagnose the problem using this framework:
1. Is this a pricing problem, a marketing problem, or a product problem? (State which — don't hedge)
2. What is the most likely single root cause?
3. What is the one change most likely to move the needle?
4. What would you need to know to be more confident in this diagnosis?
Be direct. Give me a clear answer, not a list of possibilities.
Prompt 14: Preparing for a Difficult Client Conversation
When to use it: Before a call where you know the client is unhappy, unrealistic, or likely to push back on your recommendation.
Help me prepare for a difficult client conversation.
Situation: [Describe what's happening — e.g., seller wants to increase the price after 3 months with no offers]
My position: [What I believe is the right course of action and why]
The client's likely position: [What they want and their emotional state]
What I need to achieve in this conversation: [Your specific goal]
My relationship with this client: [New / Long-standing / Referred / Difficult history]
Give me:
1. Three likely objections they'll raise, with a brief suggested response to each
2. The one thing I should NOT say (and why)
3. The opening sentence I should use to set the right tone
4. A closing line that moves us toward a decision without forcing one
Keep this practical. I need to be ready for a real call, not a coaching session.
Prompt 15: Building a Lead Nurture Email Sequence
When to use it: A new lead has come in and you want a 4-email sequence spaced over 3-4 weeks to warm them up without being annoying.
Write a 4-email lead nurture sequence for a real estate prospect who just inquired about [property type] in [location].
What I know about this lead:
- How they found me: [source]
- What they asked about: [specific inquiry]
- Their stated timeline: [e.g., looking to buy within 6 months]
- Their apparent motivation: [relocation / investment / retirement / lifestyle]
Sequence structure:
- Email 1 (Day 1): Acknowledge their inquiry + deliver immediate value (a specific insight or local tip relevant to their search) + one clear next step
- Email 2 (Day 5): Share a relevant resource or market insight — not a sales pitch
- Email 3 (Day 12): A soft property suggestion or case study based on their profile
- Email 4 (Day 21): Re-engagement check-in with an easy yes/no question
For each email:
- Write the subject line
- Write the full email (under 200 words each)
- Note the primary goal of that email in one sentence
Tone throughout: helpful and human, not automated-feeling. These should read like they came from a person who remembers who they're writing to.
Prompt 16: Stress-Testing Your Own Business Decision
When to use it: You're considering a business move — a pricing change, a new service, a partnership — and you want an honest outside perspective before committing.
I'm considering [describe business decision clearly].
My reasoning for doing this: [Your positive case]
My hesitations: [What's making you pause]
Context about my business: [1-2 sentences about your setup, client base, revenue model]
Play devil's advocate. Give me:
1. The three strongest arguments AGAINST this decision
2. The most likely way this goes wrong in the first 90 days
3. What I'd need to believe to be true for this to succeed
4. One question I haven't asked myself that I should
Do not validate my decision just because I'm leaning toward it. I need honest pushback.
Prompt 17: Writing a Testimonial Request That Gets Responses
When to use it: After closing a transaction successfully. Most consultants never ask — or ask badly. This prompt writes the request that actually gets a reply.
Write a testimonial request message to a client I recently helped [buy/sell] a property.
About this client: [Brief description — their situation, what we achieved together, any specifics about our relationship]
Where I want the testimonial: [Google / LinkedIn / My website — or all three]
What they specifically praised during our work together: [Things they said they were happy about]
Write a message that:
- Feels personal and references something specific from our transaction
- Explains briefly why their feedback helps (other people in the same situation as they were)
- Gives them a structure to follow (3 questions or prompts) so the blank page isn't daunting
- Is under 180 words
- Has a subject line
- Does NOT use the word "testimonial" — it feels transactional. Use "feedback" or "experience" instead.
Prompt 18: Creating a FAQ Page for Your Real Estate Website
When to use it: Building or refreshing the FAQ section of your website to address common buyer or seller questions and rank for long-tail search terms.
Write a FAQ section for a real estate consultant's website serving [your specific market and buyer profile].
The 10 most common questions I get from clients:
[List your actual questions — the ones people email or ask on the phone]
For each question:
- Write the question as a buyer or seller would actually ask it (not as a consultant would phrase it)
- Write a 60-90 word answer that is clear, honest, and helpful
- Where relevant, include a number or specific example to make the answer concrete
- Flag any question where the answer varies significantly based on circumstances — and note that variation
Tone: Knowledgeable and accessible. Like talking to a consultant who knows their market well and isn't trying to impress you with jargon.
Do not add questions I haven't listed. Work only from what I've provided.
Prompt 19: Refining a Prompt That Isn't Working
When to use it: Meta-prompt. When an output from Claude isn't what you needed, use this instead of just trying again with the same prompt.
I wrote a prompt and the output wasn't what I needed. Help me fix the prompt.
My original prompt:
[Paste your prompt here]
What the output was:
[Describe or paste what Claude produced]
What was wrong with it:
[Be specific — too long, wrong tone, wrong format, missing key element, too generic, etc.]
What I actually needed:
[Describe the ideal output in concrete terms]
Rewrite my prompt so it produces the output I actually need. Explain in 2-3 sentences what changes you made and why.
When to use it: You have multiple listings to write descriptions for and want consistency across all of them without losing the individual character of each property.
I need descriptions for [X] properties. Write all of them in one session, maintaining a consistent voice across all descriptions while making each one feel distinct.
House style rules that apply to ALL descriptions:
- 150-180 words per description
- Three-paragraph structure: lifestyle hook / property specifics / location and CTA
- Warm but direct tone — never gushing
- Banned words: stunning, breathtaking, nestled, boasting, unique opportunity, rare find
- End each description with the same CTA format: "Contact [My Name] to arrange a private viewing."
Property 1:
[Full details]
Property 2:
[Full details]
Property 3:
[Full details]
After writing all descriptions, flag any property where the details I provided were insufficient to write a distinctive description — I'll
Robson Penassi
Real estate consultant in Madeira, Portugal. Solopreneur since 2012. Testing AI tools since 2023 to automate his one-person business. Writes about what actually works — and what does not.
